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The Innovation We Need
I’m in tech. In tech, we market innovation. We let you do something you couldn’t do before. We have a better way, a faster way, a cheaper way. We are, therefore we innovate. But here’s a secret,...
View ArticleA New Model for Marketing
I’m convinced that many of us are working with a busted model. Marketing has changed radically over the last ten years as has our customers’ buying process. But many of us haven’t changed how we...
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Oh no, not the wall of words — anything but that
Remember when you were 6 years old and just starting to read chapter books? If you were anything like me, you preferred books that had a nice mix of words and pictures. It’s not that I was lazy, I...
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5 Things I Learned About Business from my Dad
My Dad would have been 83 today. He died eight years ago and I still think about him frequently. My father and I chose very different paths career-wise. He was an accomplished academic who stayed in...
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Mid-Atlantic Marketing Summit — Some Nuggets from the Trends in B2B Panel
I had a great time yesterday at the Mid-Atlantic Marketing Summit yesterday. It’s always invigorating to step away from the day-to-day and see what others are doing, and how they’re thinking about...
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The Content Factory
Content is (once again) king. Everywhere you look, the marketing discussion centers around using “content” to drive marketing results. For all the buzz, two key facts are consistently overlooked:...
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Going Old School
Ok, this picture is part of a practical joke. We don’t really use an overhead projector at Sonatype. I am, however, old enough to recall using one, and to remember the painful process of creating...
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Ice Ice Baby
(This post was originally run on the Marketing Executives Network Group (MENG) blog on June 27th, 2012. Nope. This post isn’t about rapper Vanilla Ice. And it’s not about 80s pop music in general....
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From Sales Push to Demand Pull
Sales take place when a buyer has convinced him or herself of the value of a purchase — and generally not until then. And in a connected, social, and content rich world, much of the buying process...
View ArticleFive New Year’s (Un) Resolutions
‘m one of those guys who believes in New Year’s resolutions. There’s something about taking the time to reflect, envisioning a better version of ourselves, and making plans. This year, I’d like to...
View ArticleMaking it Stick
Take a look the way most software companies tell their stories. Most of them, frankly, suck. The messaging is tired, it lacks meaning, and doesn’t communicate differentiation. And worst of all, it...
View ArticleA little fun at my expense
I’ve been fortunate enough to work in quite a few environments where practical jokes were, well, encouraged. Here’s a video of the best one ever played on me. I understand it took 5 people several...
View ArticlePrivate Matters. Privacy Matters.
My wife and I were in the mall the other day looking for a pair of jeans. We walked in to Banana Republic and a perky sales clerk immediately greeted me by name. ”Welcome back to Banana Republic,...
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My Midlife Crisis Job
Tomorrow I start a new gig. Not just any new gig, but one that my wife has called my ‘midlife crisis’ job. It really isn’t that (intriguing headline though, right? ). It is, however, a pretty...
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5 Things I Learned About Business from my Dad
My Dad would have been 83 today. He died eight years ago and I still think about him frequently. My father and I chose very different paths career-wise. He was an accomplished academic who stayed in...
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Oh no, not the wall of words — anything but that
Remember when you were 6 years old and just starting to read chapter books? If you were anything like me, you preferred books that had a nice mix of words and pictures. It’s not that I was lazy, I...
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